It is an app that has been described as pointless and stupid, but a new use for Yo is potentially saving lives in Israel.
It is one of a range of apps and web services on which Israelis are increasingly relying to alert them to incoming rocket attacks from Gaza.
The Red Alert: Israel app's notification screenThe app lets users send just one word - Yo - to friends and followers. People who are friends with an account called Red Alert: Israel get a Yo message every time a missile is incoming.
There is also a standalone Red Alert app, which has been downloaded by more than 500,000 people in recent days - which provides real-time information on rocket launches.
It is not the only alert system - warning sirens wail and radio stations and TV channels interrupt broadcasts to alert citizens of incoming rockets.
But as more people embrace smartphone technology, demand for alternative ways to be notified of potential blasts has grown.
Developer Ari Sprung told the Washington Post: "I don't know if it's saving lives, but it's a great tool for letting people know what is going on in real time, and it gives them a personal alarm system.
"People who have families in the south are downloading it because they want to see what is going on there."
Israel's air strikes on Gaza have killed 80 people - mostly civiliansHe says the information on rocket launches comes directly from Israeli military sources.
Meanwhile an app called SOS NowForce was developed by volunteer emergency service United Hatzalah after the kidnapping of three teenagers in June - who were later found shot dead.
Users can swipe the screen rather than make a phone call to notify emergency services of an incident.
The app sends the GPS co-ordinates to United Hatazalah, and contacts pre-programmed friends and family members.
Also, when the sirens wail people often need to find a secure spot in which to shelter in.
An app called Secure Space shows iPhone users where the nearest bomb shelter can be found.
More than 550 rockets have been fired from Gaza into Israel since Tuesday when the Israeli army launched an operation targeting Hamas militants.
The Iron Dome defence system means most rockets don't land in IsraelMost have been intercepted by its Iron Dome missile defence system and no fatalities have been reported.
Israel's offensive has killed an estimated 100 Palestinians, according to medics there.
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